Defining the Community Challenge

This is where your insights start shaping your plan

Every social change effort begins with a clear understanding of the challenge you’re addressing — and you already know this better than anyone.

In the next step, we’ll capture your perspective on the community challenge your organisation is working to solve. A clear challenge statement helps focus your strategy and strengthens your impact story.

An effective challenge statement:

• Focuses on the community’s experience rather than your organisation’s needs.
• Distinguishes between symptoms and root causes.
• Is specific enough to guide meaningful action.
• Connects directly to your organisation’s mission.

Don’t worry about getting it perfect — we’ll refine it together using real examples and evidence.